U.P. College of Mass Communication Student Council's Mass Media Awareness Month Highlights 'imMEDIAcy'

September marks the Mass Media Awareness Month (MMAM), the annual month-long celebration of the UP Diliman College of Mass Communication (UP-CMC) which aims to promote the importance of media. One of MMAM’s goals is to make people aware of the current condition of our country’s media industry, which is best represented with this year’s theme: “imMEDIAcy.” MMAM hopes to involve the members of the UP community with the media and acquaint them with its role in society through its line-up of activities.

First among them is “Retracing the Campaign Trail: Assessing Media’s Role in the 2010 National Elections.” It is a forum which seeks to assess media’s performance in the 2010 national elections and discuss the issues encountered during the election coverage. Another is the “Biga10 2010: MMAM Pop Media Debate Cup,” a series of friendly debates among CMC students about the Pinoy pop culture. Another is the “Mass Exhibition”, which are week long satellite exhibits in different colleges of the University of the Philippines – Diliman that will feature the top ten newsmakers for the first and second quarters of 2010.

The college’s departments also prepared their own activities for MMAM. The Communication Research Department will tour their students to their future employees through the field trip “Xsite,” while the Broadcast Communication Department will invite alumni working in the broadcast industry to share their experience in the forum “Balik Broad.” The Journalism Department’s “Coffee Write” will tackle the current state of UP’s student publications in different colleges, and each of the Film Department’s four student organizations will present socially relevant films in “Film Focus.”

MMAM is brought to a higher level by bringing it out of CMC through its satellite exhibits. “Mass Xhibition” will feature the top ten newsmakers of 2010’s first half, and these are week-long exhibits in the different colleges of the university throughout the whole month of September. Also, the Metro Manila Alliance of Communication Students (MMACS), composed of communication students from the big schools in the metro, will have a forum entitled “Heyday!” discussing youth empowerment through the use of media.

A “Grand Pakain” by the CMC’s Council of Representatives, composed of the college’s student organizations, will conclude the event.

imMEDIAcy: The Mass Media Awareness Month is presented by UP College of Mass Communication Student Council and UP Diliman Office for Initiative in Culture and the Arts. In cooperation with Sanuk and also brought to you by John Robert Powers.

Our official media partners – Business World, The Philippine Daily Inquirer, Media G8Way Corporation, PC World Philippines, Computerworld Philippines, ClickTheCity.com and NU 107.

For more information you can contact the CMC Student Council Hotline at 09152330441.